And whether or not you even should — Building a business can be exciting. It’s not unusual to get so caught up in the growth of your business that to save time and money you opt for a free logo template online. Sometimes, you’re more business-focused than brand-focused, so the latter falls to the wayside. Eventually, though, you’ll…

As an introverted business owner, I know how tempting it can be to try and hide behind your brand. I bet you didn’t start your business to become a content creator or spokesperson. No way — you wanted the freedom of solopreneurship. Well, I can tell you as an introverted…

Plus Tips for your Personal Brand Strategy — Remember when AI was a futuristic notion? It would be unrealistic to say it appeared overnight, but it sure feels like it. In the blink of an eye, AI is being used just about everywhere. It’s here. It’s happening. And to be honest, it has a lot to offer us…

Improve your brand’s appeal with content marketing — Content marketing is demanding — but it doesn’t have to be. This year, I’ve optimized my content marketing strategy, have fully embraced repurposing content and I want to show you how to do the same. While it took me a few months to set up the perfect content repurposing tool…

The unspoken benefit of brand strategy — Selling your services is hard. Especially for those who are more introverted than extroverted. (oh hey, that’s me.) My first year of business, I did everything I could to avoid sales calls. Instead, I opted for a simple exchange about deliverables through email. As I’m sure you can imagine, I…

Whether you believe in coincidences or not — I assure you, this is no coincidence. There is a particular journey your future customers will take. It starts with brand awareness and ends with a conversion. And guess what? If you want to move your future customers along that journey with…

To rebrand your business, it’s almost like a right of passage. I mean look at the history of major brands like Apple and Adidas. Their brands and logos have evolved a lot since they first went to market. Compared to these companies, your business is probably a young pup. Regardless…

What if less really is more? — When we’re head down, running our business, it’s easy to get in the weeds about things. Overthinking what to say, second guessing which graphic to use or what to include in our offers. 🙇🏻‍♀️ But—when the shoe is on the other foot and we’re the ones making the purchase, we…

Strategic Simplification Series — Content marketing — both loved and hated by solopreneurs the world over. On the one hand, it allows us to promote our brands to an enormous audience without spending a dollar. …