Published in Startup Stash·PinnedHow To Simplify Your Business With Brand StrategyI never went to business school. In fact, many small business owners today didn’t. But I did study design. And design is all about creating solutions. It’s about finding the simplest approach to achieve a desired outcome. A designer’s guiding principle is do more with less. And that should be…Brand Strategy6 min read
Published in Better Marketing·PinnedWhat You Need to Know About Rebranding Your BusinessAnd whether or not you even should — Building a business can be exciting. It’s not unusual to get so caught up in the growth of your business that to save time and money you opt for a free logo template online. Sometimes, you’re more business-focused than brand-focused, so the latter falls to the wayside. Eventually, though, you’ll…Branding6 min read
Jun 14SERVICE BRANDS SELL PRODUCTS TOOUsing Brand Architecture for Your Evolving Business — Increasingly today, service-based businesses are adding products alongside their services. From coveted templates to digital courses; coaches, copywriters, and social media managers alike are merging the B2B and B2C service models. Why? Because it allows a service provider to branch out, bring in additional revenue, and scale their business in…Brand Architecture7 min read
Published in Startup Stash·May 350+ Pieces of Advice for New Business Owners from Business OwnersI asked fellow small business owners and entrepreneurs of all kinds a question: What is your golden nugget of advice to someone just starting their business? The responses were insightful, inspiring, and very honest! The tips for new business owners and budding entrepreneurs that came from this simple question were…Startup Lessons6 min read
Feb 2Nine Dos and Don’ts for Branding Your BusinessAfter working with over 40 businesses to bring their brands to life, there are a few important lessons to know before embarking on developing your own brand. Consider this a quick crash course on branding your business with purpose. 1. DON’T have just one logo → DO have a range of logos One single logo won’t do your business any favours. Consider all…Branding6 min read
Jan 21The Easy Guide for Creating a Brand Color PaletteWith free Canva template to follow along — One of the most daunting parts of designing a brand identity is knowing how to select the right brand colours. Colours play a significant role in attracting the right customers because they speak to our emotions. So before you set out to create a brand colour palette for your business…Brand Colours6 min read
Jan 2HOW TO CREATE A LEAD MAGNET FOR YOUR BUSINESSIn Part 1 of my Lead Generation Series we talked lead magnet definition and lead magnet ideas. Hopefully you’ve done some research on your audience, what they would value, and have decided what your business can offer them. In this article we’ll go over how to create a lead magnet…Lead Generation5 min read
Nov 11, 20215 WAYS TO INCREASE BRAND AWARENESSOne of the most common challenges startups and small businesses face is getting their brand seen by the right people. With so many brands competing for our attention, you might be wondering how you can increase your brand awareness without spending your monthly income on paid ads. Here are five…Brand Awareness5 min read
Sep 15, 2021WHY YOUR SMALL BUSINESS NEEDS A BLOGHow to Increase Traffic and Repurpose your Content — In the world of small business, you need to be creative and intentional with how you generate traffic to your website. Sure, you can funnel money into Google Ads but why not save your cash and start building your organic traffic strategy? How do you do this? By having a…Blogging For Business7 min read
Jul 30, 2021IT’S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESSWelcome them or not, Instagram reels are here to stay. If you’re anything like me, I was super resistant to get on board when they arrived on the scene. Hello fellow introverts! 👋 But as I learned how valuable they can be for my small business — not to mention…Instagram Reels7 min read
