How to Design a Versatile Brand Identity — There are many reasons why one logo design for your business won’t cut it. Even two logo designs isn’t enough today. If you want your brand to be memorable and adaptable, you need a collection of logo styles as part of your brand identity. Having a series of logos for…

When you think of branding your mind probably jumps right to identity. You know, the logo, the colours, all that jazz. Ten years ago that may have covered your branding basics. But in the age of entrepreneurship, the basics of branding are far from basic. It’s not enough to just…

A brand designer’s advice for small businesses. — When I heard Jenna Kutcher say “nobody cares about your logo” in an episode of her podcast, you‘d ’think I’d be offended. I mean, I do spend a lot of time designing logos for a living. But that’s not at all what I thought. She’s totally right. People don’t care…

Brand consistency is the easiest thing you can do in your business to increase brand awareness and grow your audience. But it takes a conscious effort. In this article, you’ll learn how and why consistency works and where it matters, all in an effort to change how you approach your…

Making your own brand identity to get your business started is super common. Very few of us have the budgets to invest in professional branding in the early stages of business development. Truth be told, your business will evolve quite a bit in that first year, so postponing the brand…

Using Brand Architecture for Your Evolving Business — Increasingly today, service-based businesses are adding products alongside their services. From coveted templates to digital courses; coaches, copywriters, and social media managers alike are merging the B2B and B2C service models. Why? Because it allows a service provider to branch out, bring in additional revenue, and scale their business in…

I asked fellow small business owners and entrepreneurs of all kinds a question: What is your golden nugget of advice to someone just starting their business? The responses were insightful, inspiring, and very honest! The tips for new business owners and budding entrepreneurs that came from this simple question were…

After working with over 40 businesses to bring their brands to life, there are a few important lessons to know before embarking on developing your own brand. Consider this a quick crash course on branding your business with purpose. 1. DON’T have just one logo → DO have a range of logos One single logo won’t do your business any favours. Consider all…