Jenny Henderson

Published in Startup Stash

·Pinned

How To Simplify Your Business With Brand Strategy

I never went to business school. In fact, many small business owners today didn’t. But I did study design. And design is all about creating solutions. It’s about finding the simplest approach to achieve a desired outcome. A designer’s guiding principle is do more with less. And that should be…

Brand Strategy

6 min read

Brand Strategy

6 min read

Published in Better Marketing

·Pinned

What You Need to Know About Rebranding Your Business

And whether or not you even should — Building a business can be exciting. It’s not unusual to get so caught up in the growth of your business that to save time and money you opt for a free logo template online. Sometimes, you’re more business-focused than brand-focused, so the latter falls to the wayside. Eventually, though, you’ll…

Branding

6 min read

Branding

6 min read

Mar 17

How Brand Strategy Helps You Sell Your Services

The unspoken benefit of brand strategy — Selling your services is hard. Especially for those who are more introverted than extroverted. (oh hey, that’s me.) My first year of business, I did everything I could to avoid sales calls. Instead, I opted for a simple exchange about deliverables through email. As I’m sure you can imagine, I…

Brand Strategy

7 min read

Brand Strategy

7 min read

Mar 7

Why Brand Development Should Mirror Your Customer’s Journey

Whether you believe in coincidences or not — I assure you, this is no coincidence. There is a particular journey your future customers will take. It starts with brand awareness and ends with a conversion. And guess what? If you want to move your future customers along that journey with…

Brand Development

5 min read

Brand Development

5 min read

Published in Venture

·Feb 13

How to Effectively Diagnose and Rebrand Your Business

To rebrand your business, it’s almost like a right of passage. I mean look at the history of major brands like Apple and Adidas. Their brands and logos have evolved a lot since they first went to market. Compared to these companies, your business is probably a young pup. Regardless…

Rebranding

9 min read

How to Effectively Diagnose and Rebrand Your Business

Rebranding

9 min read

Feb 10

The Psychology Behind Brand Memorability

What if less really is more? — When we’re head down, running our business, it’s easy to get in the weeds about things. Overthinking what to say, second guessing which graphic to use or what to include in our offers. 🙇🏻‍♀️ But—when the shoe is on the other foot and we’re the ones making the purchase, we…

Branding

4 min read

Branding

4 min read

Published in Venture

·Feb 1

Developing Your Brand and Content Marketing Strategies

Strategic Simplification Series — Content marketing — both loved and hated by solopreneurs the world over. On the one hand, it allows us to promote our brands to an enormous audience without spending a dollar. …

Content Marketing

7 min read

Content Marketing

7 min read

Jan 20

The Brand Awareness Strategy All Personal Brands Need to Adopt

When it comes to building brand awareness, there’s one simple phrase you need to keep top of mind: repetition is recognition. This brand awareness strategy may seem simple enough, but the reality is that most personal brands struggle to commit to this idea of consistency. What if I told you…

Brand Strategy

6 min read

Brand Strategy

6 min read

Jan 9

How to Build a Brand as a Bootstrapping Solopreneur

A Brand Strategist’s 5 Step Process — Ask any small business owner today how they started their business and most will have the same answer. They built it from the ground up, mostly on their own, figuring it out as they went. We call this bootstrapping. Personally, I like to be hands on in every part of…

Branding

9 min read

Branding

9 min read

Dec 5, 2022

i have very less knowledge about marketing, so this one is soo informative for me.

Suvadeep Paul

Oh, I'm so happy to know this was helpful for you Suvadeep.

1 min read