How to Increase Traffic and Repurpose your Content

why your small business needs a blog cover

In the world of small business, you need to be creative and intentional with how you generate traffic to your website. Sure, you can funnel money into Google Ads but why not save your cash and start building your organic traffic strategy?

How do you do this? By having a blog on your website! If you’re on the fence about whether or not your business needs a blog, the answer is a resounding yes! The benefits of a blog for your business directly support your organic traffic and content marketing strategy!

WHY SHOULD I START A BLOG FOR MY BUSINESS?

It may seem like an extra to-do on your…


embrace instagram reels

Welcome them or not, Instagram reels are here to stay. If you’re anything like me, I was super resistant to get on board when they arrived on the scene. Hello fellow introverts! 👋

But as I learned how valuable they can be for my small business — not to mention Instagram’s new push for video content — it only made sense to give it a go. And to be honest, the more I do them, the easier they get.

As with anything, there’s a learning curve and I want to help YOU get ahead of the curve by dishing out…


If you’re running a business or building a brand, you’ve probably heard mention of a brand style guide or brand book. No matter what you call it, it may just be the most important element of your brand deliverables. Your brand style guide is invaluable to ensuring your brand is consciously delivering a cohesive brand experience.

So what really IS a brand style guide and why is it so important?

WHAT IS A BRAND STYLE GUIDE?

Just like you receive a manual with any new product you buy, the style guide for a brand is essentially your brand manual. …


Now more than ever, startups, entrepreneurs and companies-of-one are popping up all over the place. Technology has made it so easy for us all to turn our passions and side-hustles into careers-which is truly incredible.

This landscape of opportunity, however, means there is an influx of businesses just like us. So much so that there is a new business fatigue happening as our social feeds regularly bombard us with new brands and businesses, all competing for our attention.

So how do you create a business today that people will actually get excited about?

It starts with a brand strategy.

WHAT IS A BRAND STRATEGY ALL ABOUT?

Nowadays…


Having a kick-ass brand is one thing, but knowing what to do with it is another. If you feel like you’re struggling to showcase your brand in a way that is both useful and increases your brand awareness, I’ve got a few ideas for you!

Here are four new ways you can present your brand that will attract your audience, allow you to convey your messaging, and keep your brand top of mind.

1. USE BUSINESS CARD MOCKUPS

Whether you use business cards or not, sometimes the best way to showcase your brand is through a branded mockup. …


Part 2 | Writing Copy That Converts

One of the biggest challenges to writing copy that converts is keeping it succinct. People don’t want to read a lengthy paragraph to find out what you’re selling. In fact, they won’t read it at all. You need to convey to your audience exactly what you’re selling, how it benefits them and why it’s different-all within a sentence or two. In part two of the Brand Messaging Framework series, we further distill your message to convert on your website, in your content creation and content marketing.

Be sure to read Part One of the Brand Messaging Framework Series first!

WHAT IS YOUR UNIQUE SELLING POINT?

With…


PART 1 — Clarifying Your Message

There’s more to brand strategy than the visual aesthetic. Sure, you need to get noticed, but you also need to captivate and retain their interest through your brand messaging. You cannot rely solely on your visual presence to grow your business. In this two part series, you’ll learn a brand messaging framework that you can use to better connect with your ideal clients, deliver your key message, and grow a sustainable business.

This first part is all about clarifying your message. Grab a notebook, there are challenges along the way.

STRONG MESSAGING IS PART OF YOUR BRAND STRATEGY

Like many solopreneurs, when you start your own business you…


More than half of my clients come to me because they need to rebrand their business. Why is this such a common request? Because we rarely anticipate change in the beginning. The truth is, your business will naturally evolve. Whether you begin to expand your services or decide to refocus your business to a single flagship product-how your business evolves will have a direct impact on how you brand your business. Here’s what you can do today to avoid a rebrand in the future.

WHAT DOES THE EVOLUTION OF A BUSINESS LOOK LIKE?

While it is impossible to know what your business will look like in five to ten…


If you’re someone who sells teapots, do you need a brand? You might say, well, no-you just need teapots to sell.

Okay, so let’s say someone decides they need one so they ask you your price. The price point you adopt suggests something about your perceived value.

✨This is brand equity.

At your price, they want to know why your teapots are better than the other gals’ down the street. They need a solid reason, a story to compel them to buy it. So you explain how it’s different and far superior to the other gals’ teapots.

✨This is brand…


Ahead of launching your new brand, a valuable component to have is a branded image library. If you don’t have original photography to incorporate into your brand’s identity, I recommend curating your own collection from royalty-free resources. This ensures your brand always has a cohesive look and feel across your various customer touch points. Follow the tips below to curate your own brand image library.

WHY YOU NEED TO CURATE A BRAND IMAGE LIBRARY

When preparing to launch your new brand, you’ll have lots to do: set up your website, design your social content calendar, and create brand assets, just to name a few. The thing they all have…

Jenny Henderson

Designing meaningful brands that empower passionate entrepreneurs www.jennyhendersonstudio.com

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